Marketing Consulting

 

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Growing your business through data-based marketing – locally, nationally and globally. 

We offer a COMPLETE approach to your marketing – Promotions, Products/Services, Pricing, and Placement.

PRODUCT – This is the product you make or buy and resell, or the service you offer.  “Product” includes the size, shape, color, patents, trademarks, weight, raw components, bundling, packaging and functionality of that product or service.  Do customers like your product?  Can it be improved?  We can help you learn these anwsers.

PRICING – This is not only the price that end-consumers pay for your product but what resellers pay, and the profit margins for that pricing.  The market often allows higher prices, but it’s best to do careful research before making changes.  We can help you research the competition, analyze the market, and test the market.

PROMOTION – This is traditional media (TV, radio, newspaper, radio, bill boards, press releases, flyers, events, videos, brochures, case studies, white papers, direct mail), and digital/social media (Facebook, LinkedIn, Twitter, YouTube, or Instagram, content on your website, blogs, webinars, pay-per-click search advertising, SEO, SEM).  “Promotion” also covers retail merchandising, and Go-To-Market launch efforts.  Expertise in ALL of these areas can drive increased leads, sales and profits.  We can teach you how to set-up and manage these promotions, or we can manage them for you.

PLACEMENT – This is where the product is offered and sold – your distribution. There are many options here, and sometimes the best tactic to increase your sales is by expanding your distribution.  We have many proven ideas and options for you to consider.

These are the four “P”s are marketing, and we can advise you on all of them. We know what works, and they are all closely interrelated.

Please contact us with your questions, or to schedule a free consultation:

 

 

 

Copyright 2019.  Sounding Hill™ is the trademarked name of Sounding Hill LLC – Marketing Consulting.