Growing your business through data-based marketing – locally, nationally and globally.
We offer a COMPLETE approach to your marketing, which covers ALL of your Marketing – your Promotions, your Products/Services, your Pricing, and your Placement elements.
PRODUCT – This is the product you make or buy and resell, or the service you offer. “Product” includes the size, shape, color, patents, trademarks, weight, raw components, bundling, packaging and functionality of that product or service. Do customers like your product? Could it be improved? We can help you learn these things.
PRICING – This is not only the price that end-consumers pay for your product but what resellers pay, and the margins that go alone with that pricing. The market often allows higher prices, but it’s best to do some careful research before making changes. We can help you research the competition and analyze the market.
PROMOTION – This is traditional media (TV, radio, newspaper, radio, bill boards, press releases, flyers, events, videos, brochures, case studies, white papers, direct mail) and social media (Facebook, LinkedIn, Twitter, YouTube, or Instagram, content on your website, blogs, webinars, pay-per-click search advertising, SEO, SEM). “Promotion” also covers retail merchandising, and Go-To-Market launch efforts. Expertise in ALL of these areas can drive more leads, sales and profits. The big profits are in the details.
PLACEMENT – This is where the product is sold or offered – your distribution. There are many options here, and sometimes the best way to increase your sales and profits is by expanding your distribution. We have lots of ideas and options for you to consider.
These are the four “P”s are marketing, and we can advise you on all of them. We know what works.
Please contact us with your questions, or to schedule a free consultation:
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